Study claims customers prefer cable to telecom for triple-play
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Title: Study claims customers prefer cable to telecom for triple-play

Essay Details:

Subject: Technology
Author: Ruth D
Date: September 16, 2015
Level: University
Grade: A
Length: 2 / 313

Essay text:

The findings also reveal that broadband subscribers may not be able to justify the purchase of additional services. This does not bode well for penetration of advanced digital services unless providers can either better communicate the value of the services or the relative price of broadband is reduced within a bundle. Lastly, lacking insight as to how the survey was worded, the study appears arguably counterintuitive in designating cable as the preferred provider for the triple-play bundle. An opposing study, conducted by Yankee Group, concludes that telecom providers retain the advantage in providing bundled services due to customer acceptance and preference for the natural bundle of local and long distance service...

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