Strategic Inflection: TiVo in 2005
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Title: Strategic Inflection: TiVo in 2005

Essay Details:

Subject: Technology
Author: Roger D
Date: October 18, 2012
Level: University
Grade: A
Length: 2 / 582

Essay text:

When going directly to the consumer it faces a really high Subscriber Acquisition Cost (SAC) and; when partnering with cable and satellite networks the problem becomes one of profitability with decreasing Average Revenue Per User (ARPU) within this channel. I like the statement made by Mr. Ramsay "We're not really in the DVR business" TiVo is not a recording device but a home entertainment device and there it lies the whole business model problem; the company hasn't been able to define whether it is a hardware manufacturer, software vendor or advertising channel. My personal decision would be to become an Operating System Platform or Software (+ hardware design-only) Provider; this has enormous implications...

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