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(University of Phoenix: Virtual Organizations, Kudler Fine Foods, 2005).
Kudler Fine Foods has embarked on a new sales and marketing designed to decrease costs and increase revenues for the fiscal year 2006.
During 2006, Kudler plans to increase customer loyalty by offering new customer focused programs such as: frequent shopper/rewards programs and cooking class socials. Kudler's wants to provide better information management; this new initiative involves tracking purchase behavior at the individual level and providing high value incentives through a partnership with a loyalty points program...
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