Southwest Airlines Case Analysis
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Title: Southwest Airlines Case Analysis

Essay Details:

Subject: Technology
Author: Addie R
Date: April 14, 2014
Level: University
Grade: A
Length: 3 / 627

Essay text:

Southwest imposes fewer restrictions on their lowest fares, such as staying over Saturday nights at destinations. It is also more lenient with itinerary changes; the airline imposes no penalties. For four consecutive years, the Department of Transportation's annual customer service report card has named Southwest tops in its class for all three major categories: 1. On-time Performance - percentage of flights arriving within 15 minutes of scheduled time 2. Baggage Handling - ratio of mishandled baggage reports per 1,000 customers 3. Customer Complaints - ratio of complaints received by the Department of Transportation per 100,000 customers 2...

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