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This is followed by a description of Shannon's theory of communication and a comparison with other communication theories in terms of relative determinism and predictive power. We then describe the contexts in which it is primarily used and its underlying assumptions and concepts.
In the analytical portion of the paper, we discuss how Shannon's theory has become the fundamental precepts of advertising as well as its influence on other forms of professional communication viz. journalism and public relations. The influence of Shannon's work on the field of mass media is analyzed en passant.
Mass Media Studies
Mass media studies relate to aspects of communication theory that deal with the principles of attention, persuasion and credibility related to a large section of the population...
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Common topics in this essay:
- Advertising Today
- Advertising: agency & client relationships
- Agency Theory
- Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
- Searching for the Right Advertising Agency
- The Collapse Of Enron Seemed To Be A Thumb In The Nose To The Efficient Markets Hypothesis And Agency Theory. Discuss.
- The Role Of Advertising In Today's World
- Ethical Issues In Advertising Communication
- Sex In Advertising
- Web Advertising
- Scientific Management Theory
- Current Advertising Theory
- Shannon and Communication Theory
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