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Title: Schwab

Essay Details:

Subject: Technology
Author: William W
Date: July 22, 2010
Grade: A
Length: 2 / 378

Essay text:

?Cuales son las competencias clave de la organizacion? En su nuevo modelo de negocio, Charles Schwab buscaba captar a inversionistas con US $500,000 o mas para invertir, la competencia que enfrentaba para lograrlo, eran los gigantes financieros como Merril Lynch, Morgan Stanley Dean Witter, Citigroup, pero tenia tambien un gran reto interno contra el cual competir, que era la falta de credibilidad que alejaba a clientes potenciales que no veian en Charles Schwab una fuente legitima de asesoria financiera. En palabras de Pottruck, "We're not yet trusted for our market wisdom or the nature and depth of our client relationships"...

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