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This is an example of very focused segmentation, targeting and positioning in a number of countries.
In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of vehicles for both private customers and commercial organizations, from the small Yaris to large trucks...
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Common topics in this essay:
- COMPARATIVE STUDY OF TEAMWORK AT TOYOTA MANUFACTURING COMPANY AND MICROSOFT COMPANY
- Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
- Japan could be a potential market
- MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS
- Market Potential For Banks
- Market Potential Indicator
- Market demand potential
- Pharmaceutical Sales Market
- Sales Strategy Of Toyota In India
- Toyota Company Analysis
- Toyota Motor Company Financial Analysis
- Toyota stock market
- Potential Market Crash
- Potential areas of risk at Capitol Equipment Company
- Toyota Motor Company Recall
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