Rohm and hass
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Title: Rohm and hass

Essay Details:

Subject: Technology
Author: Heather T
Date: November 14, 2014
Level: University
Grade: A
Length: 4 / 996

Essay text:

30mil Maintenance biocide market est. 38mil but in 10 years would replace concentrate market Avg. metalworking fluid life of 3-4 weeks Biocide use extends life 1-2 weeks Range of 25% to 75% longer Biocide Treatment every 2weeks extends life forever with only maintenance fluid being needed Kathon 886W is the number 1 maintenance biocide on the market 1,000+ gallons system size. 30% Share of 18mil large system market (5.94mil) Distributed by 12 major metalworking fluid formulators as maintenance packages and branded under formulator name Repackage Kathon 886W into Kathon MWX Good for 25-75 gallon tanks Lasted 2-4 weeks Potential for 20mil in sales Estimated 150,000 customers for MWX as compared to 325 for 886W Market Nonferrious need absolute bacteria free fluid, all large plants 886 held 70-80 percent of market of the 3-5mil market so (2...

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