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A television ad can cost $50,000 to produce. A similar radio ad will cost closer to $1,500 (“Direct Response Radio,” n.d.). A typical radio 60 second radio spot can cost $100. A 60 second television Commercial will likely cost $100,000. 13,000 radio stations in the United States reach 94% of the population over 12 years of age each week (“Direct Response Radio,” n.d.). Radio has greater target ability depending on the programs. Some types of music are more popular with teens and others more popular with people over 60. There are programs that target women, Hispanic listeners or adults 35 to 44 years of age...
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