Project Leader
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Title: Project Leader

Essay Details:

Subject: Technology
Author: Esther B
Date: March 6, 2014
Level:
Grade: A
Length: 8 / 2378

Essay text:

Of the 67% of involved oral health consumers, technical performance improvements such as greater plaque removal, ability to clean hard-to-reach places, and ease of use are the greatest purchasing determinants. Moreover, given their heightened concern for oral health, such consumers are willing to pay a premium for products offering performance benefits. Along with functionality, consumers make brand choice based on their individual needs. Over half of all consumers choose a specific brand because that toothbrush fits their mouths most comfortably. With this, a toothbrush?¦s physical appearance and ease of grip are significant criteria in consumers?¦ product choice...

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