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While we invent most of our products in our own labs, we want half of the new ideas to come from outside.
Today's consumer market is global in reach, but remains driven by the cultural preferences and demands of communities from Latin America to Africa to Southeast Asia and beyond. Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs. We are accelerating these internal research and development efforts by seeking to leverage the ideas, talents and innovation assets of individuals, institutes and companies around the world...
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Common topics in this essay:
- Strategy Innovation
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- The Brita Products Company
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