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than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10
people who bought a mobile phone in India picked up a Nokia. Many of them had made their
first ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was
'Made for India', had become Nokia's largest selling model globally.
Nokia had pursued a cost leadership strategy in India, looking for various ways to cut costs.
These included, setting up a manufacturing base for handsets in India, creating financing options
for cellphones and working with cellular operators to reduce airtime costs...
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