Nokia Case Study

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Title: Nokia Case Study

Essay Details:

Subject: Technology

Author: Jill S

Date: March 21, 2016

Level: University

Grade: A

Length: 5 / 1346

Essay text:

The approach is reflected in the company's business strategy: We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole.... In fact, Nowak believes that "to be successful in the mobile phone business of today and tomorrow, Nokia has to fully understand the fundamental nature and rationale of segmentation." THE COMPANY Nokia started in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. Over the next century, the company diversified into industries ranging from paper to chemicals and rubber...

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