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Essay text:
THE BOEING COMPANY MARKETING POLICY??????p.11 to 30
Segmentation?????????????????????????..?..p.11
Boeing's Positioning and Targeting Strategy??????????.??.p.12
Buyer behaviour???????????????????????..?....p.15
Pricing strategy in the Boeing-Airbus duopoly ???????????. p.16
Analysis of Major Customers??????????????????..?.p.18
Description of Products and Services?????????????.??..p.20
The life cycle of Boeing's commercial airplanes???????????p.23
Boeing's Communication Policy??????????????????.p.24
Public Relations ???????????????????????.??.p.27
Distribution policy????????????????????????...
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