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A K Jain. This research topic was finalized due to
1. Relevance in current business environment
2. Availability of Secondary data
3. Ubiquitous presence of cell phones in society today facilitating primary research
Secondary Data Collection
Secondary data was collected from:
1. Internet (primarily for framing guidelines for the research)
2. Cell phone reviews in magazines
The backbone of this study is a questionnaire developed after carrying out exploratory research on 60 respondents. The respondents were asked to list 5 factors that they considered while selecting a mobile phone to purchase...
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