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(Value that comes from satisfying human needs)
4 types or utility: -
Form ? production of the good, driven by the marketing function. Example : Baskin Robbins turns cream, sugar and milk into
Task ? someone performs the task for customer.
Example : write a will by Amanah Raya Berhad
Place ? make product available where customers will buy the product.
Example : Delivery vehicles
Time ? make the product available whenever customers want to buy the
Example : 7-11 (open 24 hours)
Possession ? once you own the product, u have the right over it (can do
whatever u want with it)
? Explain marketing for services
- to market any activity or benefit that one party can offer to another that is essentially intangible and does not result the ownership of anything...
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