marketing in information technology
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Title: marketing in information technology

Essay Details:

Subject: Technology
Author: Jean L
Date: September 14, 2014
Level: University
Grade: A
Length: 2 / 319

Essay text:

(Value that comes from satisfying human needs) 4 types or utility: - Form ? production of the good, driven by the marketing function. Example : Baskin Robbins turns cream, sugar and milk into icecream. Task ? someone performs the task for customer. Example : write a will by Amanah Raya Berhad Place ? make product available where customers will buy the product. Example : Delivery vehicles Time ? make the product available whenever customers want to buy the product. Example : 7-11 (open 24 hours) Possession ? once you own the product, u have the right over it (can do whatever u want with it) ? Explain marketing for services - to market any activity or benefit that one party can offer to another that is essentially intangible and does not result the ownership of anything...

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