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However, since there are sound differences between B2C and B2B sites, websites are required to be customized according to each business needs.
It is evident that there are sound differences between B2C and B2B sites. B2C sites are created for activities of commercial organizations serving the end consumer with products and/or services. B2B sites purpose is to effect electronic transaction of goods or services between commercial businesses. Both terms originated and is almost exclusively used in electronic commerce. According to Murphy (2007), the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertisement, public relations, word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ...
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Common topics in this essay:
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- Comparison of Supply Chain for B2B Sites and B2C Sites
- Individual Differences
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- What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability?
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- Outline the concept of eco-literacy and consider its potential role in raising awareness of the role of individual action as a means of confronting global ecological problems.
- Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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