Marketing Audit
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Title: Marketing Audit

Essay Details:

Subject: Technology
Author: Benton V
Date: July 15, 2014
Level: University
Grade: A
Length: 13 / 3646

Essay text:

(Palm Inc website.). The Audit explores the environmental aspects , like where does palmOne stand in the current market. PalmOne, which was created from the 2003 merger of Palm and its former nemesis Handspring, has found a way to successfully capitalize on the next big thing in consumer electronics: the smartphone. Thanks in large part to the popularity of its Treo 600, a combination phone/messaging device/Web browser, palmOne's revenues in the first quarter of fiscal 2005 surged 62% from a year earlier. PalmOne competitors such as Sony and Dell , larger players on opposite ends of the handheld market, over the years have moved aggressively to develop products with flashy new features or tempt new customers with low prices...

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