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In large corporations such as Toshiba and Sony, the existence of a favorable "internal" environment to support the development of products families and the use of appropriate strategies to manage their markets are critical. It is learned that having both the strategic vision and conducive environment for innovation led to success of the Toshiba's laptop and notebook families in the marketplace. In addition to this, the Sony Walkman's case portrayed that having multiple product models that are backed by a strategy that focused on their "longevity", which is having longer shelf lives compared to those of similar competitors' models are significant towards its success...
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