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When its form is altered and another product emerges, a new channel is started.
MAJOR CHANNELS OF DISTRIBUTION
Distribution of Consumer Goods
Five channels are widely used in marketing tangible products intended for ultimate consumers:
Producer-->consumer. The shortest, simplest distribution channel for consumer goods involves no middlemen. The producer may sell from door to door or by mail.
Producer-->retailer-->consumer. Many large retailers buy directly from manufacturers and agricultural producers.
Producer-->wholesaler-->retailer-->consumer. If there is a "traditional" channel for consumer goods, this is it...
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