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The demands of today’s business world necessitate that marketing-related functions, such as CRM, permeate all areas of business functioning from engineering and operations to personal selling and advertising. Even across varied target market segments, the firm’s basic CRM must be integrated. Thus, in the context of studying CRM, this course we will take a .total firm perspective. This will enable you to develop an understanding of the concept and application of the principles of customer relationship management (CRM). It will help you to enhance your skills and knowledge in dealing effectively with a portfolio of customers in either retail or other corporate setting...
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Common topics in this essay:
- Indian Retail Sector
- Loyalty Programs in Retail
- REVERSE LOGISTICS: CHALLENGES AND ISSUES FACED BY THE MAJOR RETAIL PLAYERS IN THE UK
- Retail Sector in India
- Retail Sector
- Reverse Logistics In The Uk Retail Sector
- rfid in retail supply chain
- The Role Of Perceived Organizational Support And Supportive Human Resource Practices On Hourly (Non-Exempt) Retail Hr Employee Satisfaction And Loyalty.
- Retail Sector In India
- Indian Retail Sector
- Loyalty Programs in Indian Retail
- non store retail formats
- The role of loyalty programs in behavioral and affective loyalty
- Critical success factors in developing teleworking programs
- Management Information System - Retail Sector
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