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Title: LexisNexis

Essay Details:

Subject: Technology
Date: June 19, 2015
Level: University
Grade: A
Length: 4 / 1035

Essay text:

As you turn on the television, hook up your MP3 player to your car stereo, watch online videos, or listen to digital music at work, their vision is that you'll always encounter content catering to your tastes - even if it's a TV show you've never heard of or a popular band you've never realized you liked. The urgency behind making the software work better is linked to the explosion of content available online - some of it well-known stuff like the NBC show "The Office" and some of it obscure like the punk album just released by your neighbor's garage band. "It's hard to even keep track of how many videos, TV shows, or books are out there, especially as it has gotten so easy for people to self-publish their stuff on a site like YouTube," says Steve Johnson, chief executive of Cambridge-based ChoiceStream Inc...

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