Landing Pages
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Title: Landing Pages

Essay Details:

Subject: Technology
Author: Catherine H
Date: January 12, 2013
Level: University
Grade: A
Length: 3 / 756

Essay text:

Stage 2: Should I take action? Roughly 30 percent of the visitors bail when the landing page does not prove compelling under close examination. After stage 1 the visitors have to be convinced to convert. Elements that help are rich media information (streaming audio/video), testimonials, copy, the competition and relevant information (with enough details). 3. Stage 3: Conversion attempt. The visitor has decided to say “yes”, now they need to actually do it. Roughly 5 percent of the visitors are attempting to convert, but fail somehow. There are certain aspects that can hinder this attempt, such as insufficient shipping/pricing details, lack of privacy information, lack of alternate modes of communication (e-mail, phone), errors, and required fields in forms...

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