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“Kudler’s mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (Kudler, Mission Statement, 2008, ¶2). In order for Kudler to continue its growth process the company needs to recognize the importance of marketing strategies and tactics and identify the areas where Kudler requires additional market research. This paper will discuss the important issues that exist in Kudler’s current marketing strategy and tactics.
“Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Kudler, Sales & Marketing, 2007, ¶1)...
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