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Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. “Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future.” (Van Riper, 2005, para. 9).
Program Scope and Goals
The goals of the Kudler Fine Foods Frequent Shopper program are to inspire customer loyalty, to better respond to customer’s buying needs, and to increase food ordering efficiency...
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