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Since the product highly proposed at the middle to high class, therefore product will be positioned in department stores aligned with prestige products to create a strong, clear and consistent image of the product in the consumer's mind.
Market Segmentation :??• 87% of the total population between 14-64 years have a mobile phone (= 43.6 mio. people)?• Only 37% of the mobile phones are older than a year, and each fifth mobile phone is younger than 6 month?• 34% of the people are planning to buy a new phone during the next 2 years?• Potential with the 50+ generation??Target Market:??EU-Market?We want to reach people between 18-64 years with an average to a higher income...
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