iPod and iTunes
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Title: iPod and iTunes

Essay Details:

Subject: Technology
Author: Alexander W
Date: July 20, 2013
Grade: A
Length: 1 / 293

Essay text:

Thus, greater attention has been given to the development of software product quality. Subsequently, with increasing advancements in technology, companies found it harder to differentiate their products based on product quality. As a result, the focus shifted towards service quality, which has become the new competitive advantage needed in business strategies (Gummesson, 1998; Cronin and Taylor, 1992; Brady and Cronin, 2001). Although there is much literature which explores the two concepts, product quality and service quality, in depth, there is considerably less research on the combined effects of product and service quality...

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