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These rights exclude any person to utilize certain aspects of the brand or trademark. When someone has violated these rights the original owner of the trademark is allowed to bring the outside party to court and go through what is called litigation. These litigation trials are heard in a Federal Court since patents are governed by federal law.
There are several cases in which the value of a certain trademark or brand needs to be determined such as when two companies merge. Not only must they pay for what the company is worth but they are also paying for the brand name they are acquiring.
When talking about the intellectual property area of a brand or trademark, the value is not directly related to how much the accounting value of the company is but what the market value of the brand or trademark is...
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