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People and organizations have a natural reluctance to embrace change. When the reputation of a company is on the line, change is necessary and should be initiated. Needed changes should not be delayed or canceled. Gates, in a sense can be seen as a charismatic leader due to the fact that he helped energize his organization to see the need for change and caused his organization to react quickly and make things work.
One other thing that can be learned is that a firm in a vulnerable and changing industry must be prepared to adjust if it is to survive. Microsoft had to adjust to the new business climate and modify their tactics...
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