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According to Hamel, “no company outperforms its aspirations”. For Progressive their goals were ambitious but they were able to prove that they could outperform the average. They had the unique ability to finely segment using the appropriate information, data mining and statistical analysis, possessed the necessary proprietary software and the challenging strategy; they seemed to have all the prerequisites necessary to expand their market share.
Their business definition was fairly elastic, expansive and changing. As Hamel suggests they defined themselves on the basis of competences and assets...
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