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Essay Details:
Essay text:
Due to competition and concerns by its customers to offer a better service, the management of Aquarius decided to employ information technology to manage administration functions, carry out marketing analysis, produce marketing reports for its clients and member staffs and to challenge its numerous competitors for market share.
1.1 Assumptions
Assuming the Aquarius Marketing is located in the Middle East while the services of the IT consulting firm being rendered is in the United Kingdom. Also one of the reasons why it takes time for the marketing specialist to produce marketing report is that the PCs and standard packages being used are too slow and obsolete for modern day use...
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Common topics in this essay:
- Marketing Audit Project/Keebler Company
- Marketing Information Systems
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