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The Oregon coach always tried to be at the cutting edge of technology by designing better track surfaces, improved training, and, most importantly, developed the obsession for lightweight, high quality running shoes. Because of his constant desire to have the best shoe out there, he was able to innovate the running shoe industry, which had still relied on designs from fifty years ago, and developed the Waffle Racer, on which all running shoes are still based on. Yet as innovative as the shoe was, had Nike not had his former steeplechaser, Phil Knight, marketing the shoe, none of this would have mattered and casual runners today most likely would be still wearing canvas shoes...
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Common topics in this essay:
- Phil Knight
- Evaluate the importance of branding, and brand loyalty, to successful marketing.
- It Could Be Argued That In Order To Be Successful, Modern Organisations Must Actively Develop Strong And Cohesive Work Groups. Why? Is It True That There Is No Room For The Individualist In Today’s Organisation?
- Phil Knight Managing NIKE's Trasformation
- Philip Knight Nike
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- Successful Brand Traits
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- Why is Nike the biggest training shoe company in the world
- What challenges faced the tsar Nicholas II of Russia between 1894-1917?
- In What Major Respects Had Europe Changed By 1971 From The Situation I
- The Challenges Faced In Jane E
- Waffle House: Pop Culture Icon
- With Reference To The Period 1880 To The Present Day,Explain The Main Challenges Faced By Immigrants Starting A New Life In Britain
- How a Waffle Iron Changed America
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