Hertz industrial analysis
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Title: Hertz industrial analysis

Essay Details:

Subject: Technology
Author: Yong R
Date: December 29, 2013
Level: University
Grade: A
Length: 10 / 2965

Essay text:

Rental cars can be found in Rental Car Centers typically found near airports. Car hire in NZ has become a highly competitive market with the arrival of online booking and cheap air tickets offering a car hire package deal. As a result prices are very keen. Therefore the major rental companies have to readdress their online strategy in order to keep up with recent developments. In the car rental business there are four categories: local businesses, local franchises, international franchises or portals. This report will concentrate on international franchises. The two websites that have been chosen for the first part of the report are: www...

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