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Without shelf space, products cannot be retailed in the United States, and new products are needed to expand shelf space. Healthlite needs to justify its share of shelf space to grocers and is seeking additional shelf space for its new yogurt-based products such as frozen desserts and low-fat salad dressings.
Healthlite's biggest challenge, however, has not been competitors, but the sweep of the second hand. Yogurt is a very short shelf-life commodity. With a shelf life measured in days, yogurt must be moved very quickly.
Healthlite maintains its U.S. corporate headquarters in Danbury, Connecticut...
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