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One of these strengths is buyer loyalty. According to the case, "more than 92% of its motorcycle customers intend to repurchase." This is especially important because it shows that customers are satisfied when they buy a bike from Harley-Davidson. With brand loyalty recognized, Harley created H.O.G (Harley Owners Group) organization which now stands at 660,000 members worldwide and allows Harley enthusiasts to gather and share their love of Harley Davidson motorcycles together. Some of the other major strengths are their 500+ international retail outlets, being the leading seller of domestic motorcycles for the past 17 years, as well as having their own financial organization which has financed more than 86,000 Harley's and continues to see increased income year after year...
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