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Targeting older men and older women who are fond of challenge and risk would be better. Basically, Harley’s loyal fans are crazy about such risk and different style, and there are some of them who like risk and cool style but might not buy the motorcycle due to the age and physical limitation. This empty space in market should be the segment that Harley targets.
5. No, it can not. Even for successful motorcycle market, Harley didn’t do anything for young people segment. So it takes risk to try the strategy in such new market.
6. Corporate branding strategy, so that everybody knows that it is product from Harley...
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