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Google has expanded and grown through a series of new product developments, acquisitions and partnerships. Due to the competitive environment in which Google operates, it faces many challenges and problems. The factors causing these problems range from management, organisation and technology (Laudon & Laudon, 2007).
For Google to remain powerful, competitive and successful into the future, the company must continue to consider both the business and IT infrastructure ecosystems within which it operates and make sound decisions about what products to build on (Laudon & Laudon, 2007). If Yahoo or Microsoft are successful in providing similar or better services than Google, then Google’s success will be under threat...
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Common topics in this essay:
- Google Inc.
- Google Search Engine
- Google Takes On Iphone
- Google: The World's Most Innovative Search Engine
- Search Engine Optimization
- In-Forming: Google, Yahoo!, MSN Web Search
- Google takes on the world
- Search Engine Censorship in China
- Search Engine Legal Framework in France
- Search Engine
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