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Essay text:
On Google, the most free advertising money offer I’ve seen is $50.
Google Adwords offer a nice little feature that displays lots of keywords for you when you enter a few basic words about your organization. This eliminates the thinkingneeded to come up with search terms that people would normally use to find your Web site.
Google AdWords lets you add an unlimited (or at least I haven’t found a limit) number of keywords to an ad group. Yahoo! limits you to 50 — a major negative.
It’s vital to know who is searching for what keywords and who clicks on which ads. Google AdWords stats are in real time,
Google AdWords accumulates your advertising clicks, then bills your credit card once a
month...
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Common topics in this essay:
- Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
- Google Search Engine
- Google: The World's Most Innovative Search Engine
- Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations
- Gas Crisis and Consumer spending
- In-Forming: Google, Yahoo!, MSN Web Search
- Multitasking ? Switching Costs
- Google marketing
- Switching Costs
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