Golden Rice and Beyond
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Title: Golden Rice and Beyond

Essay Details:

Subject: Technology
Author: Heather H
Date: February 10, 2015
Grade: A
Length: 14 / 4122

Essay text:

As it turned out, the term "golden rice" has proven to be enormously successful in piquing the interest of the public. (I gave up tallying its mention in the popular media after more than 30 television broadcasts and 300 newspaper articles, but I am still busy with requests for interviews every week.) It is difficult to estimate how much of its celebrity stems from its catchy moniker and how much is from the technological breakthrough it represents. Needless to say, we live in a society that is strongly influenced (not to say manipulated) by the media. As the popular media live by selling news, "catchy" names are especially useful in attracting the interest of media consumers...

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