Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles
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Title: Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles

Essay Details:

Subject: Technology
Author: Linda S
Date: June 8, 2016
Level: University
Grade: B
Length: 4 / 1127

Essay text:

Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style. Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores. Rather, they have been introduced thus far in select night clubs and bars, and offered for sale at some special events. The beverage marketer is however selling a version of its fairly new Coca-Cola Blak (pictured at left), a carbonated coffee-cola beverage, in a brown and black colored 250-ml contoured aluminum bottle in France...

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