eBay and Cable TV
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Title: eBay and Cable TV

Essay Details:

Subject: Technology
Author: Mark H
Date: December 22, 2013
Level: College
Grade: A
Length: 1 / 214

Essay text:

This "trial" effort is being offered at no charge and marks the first deal for the Plano, TX-based Biap System's eBay on TV service. Users of the service can access their eBay accounts, submit new bids on watched items, and track existing bids with a remote control, but no search of eBay is currently offered unfortunately. Though using eBay to revitalize the ITV concept is a smart move, eBay is not the first ITV channel. Always on the cutting edge of consumer technology, Sharper Image launched its ITV offer in February on satellite TV programming provider Dish Network. Sharper Image senior vice president of marketing Roger Bensinger implies that ITV is the next step in ecommerce evolution saying, "Much like e-commerce, interactive TV shopping is available 24/7, and you don't have to get off your couch to do it...

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