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Essay text:
Unless the old media changes it self and improves it content there is little chance for it to survive this battle and will soon find it self in a twilight zone. Where, its existence will be inconsequential.
The two economic drivers that are existent in the new media's DNA are 1. Long tail 2. Narrow casting. These two reasons are and will be responsible for the demise of the old media (in particular print media)
Online media V.S. Mass media
Introduction
As we move away from the new millennium, the news media are proliferating. Large media companies. They See the Internet as the emerging battleground and the next big frontier as they strive for growth...
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