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With the advent of the Internet and its related technologies as a new vehicle for commerce, new models have developed. This paper lays the groundwork with brief introduction of recent trends in e-commerce on people; particularly its impact on women. This is followed by their general perceptions and preferences of the online shopping including product and website selection. Each of these e-commerce “generalities” will be compared to information amassed from survey questions and open ended discussions with a small sample group of women. It will also delve into favorable as well as negative website characteristics and sum up the favorable elements into a description of an e-commerce website that would suitable to the group being studied...
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