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This platform for sharing and interaction has a commercial dimension with the aid of advertising. Social networking sites like Facebook draws the attention of millions of users which is a mine stone for advertisers targeting a particular market segment.
Facebook follows advertising e-business model for earning revenues in exchange for displaying advertisements on its website. As Canzer points out sponsorship of online distributed entertainment or information is accepted by customers who see advertising as a price for receiving free content. Distinguishing itself from the conventional media, social networking sites like Facebook engage its users with unique designs and sponsored online content...
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