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As a result, it lost retail space in some of the main domestic appliance retailers. The demand of Contrarotator was much less than that of vacuum cleaner for the European market.
No one could suspect the outstanding design of Dyson but the value for money and the true market needs. Products in one market without concentration on the consumer needs would be failed even with high performance function. Several reasons might be suitable to interpret the condition of Dyson:
b. Low upper-priced market segment across European market
Market segmentation is the identification of specific groups of customers who respond differently from other groups to competitive strategies...
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