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The manufacturing of these components was vertically integrated into the organisation. Dell, as a small start-up, could not build this infrastructure. Instead, they developed a model where they developed relationships with organisations that could provide these components, allowing Dell to focus on selling and delivering computers. By selling directly to customers, initially through mail orders and later by using the internet, Dell avoided reseller mark-up. Dell also enabled customers to order customised computers, which Dell then assembled after receiving the order (Magretta, 1998, p.73-74). “Customers got exactly the computer they wanted and Dell saved money making the computers only when they were ordered” (Hill & Seggewiss, 2008)...
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Common topics in this essay:
- Dell Computer Company?¦s direct business model
- Dell Computer Corporation Analysis
- Dell Computer Corporation
- Dell Computers Strategy
- Dell Corporate Strategy
- Dell's Strategy
- dell marketing strategy
- Michael Dell-Dell Computer Corperaion
- Strategic Formulation for Dell's Computer
- The Dell Promotion and price paper
- Dell Leadership Strategy
- Dell Strategy
- Dell Business Strategy Change
- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
- Two megaliths of computer ---HP and DELL
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