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CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture.
CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers
Key function areas of CRM are as follows:
• Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads.
• CRM Tools- There are various CRM tools like Data-cleansing tools, Data analysis or business intelligence tools, Content-management applications, Campaign management system...
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Common topics in this essay:
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