creative brief
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Title: creative brief

Essay Details:

Subject: Technology
Author: Richard C
Date: July 31, 2015
Level:
Grade: A
Length: 3 / 608

Essay text:

A creative brief (usually kept to two pages unless a project is really huge) helps them organize thoughts, align messaging and identify the right tool for the job. Often times, the deliverable will even change after you explore what's at stake. For example, I've had clients that approach me with an expensive print project, when a straightforward e-mail blast might be a more cost-effective way to approach the problem. Here's what I've found are the necessary ingredients of a well-thought-out creative brief. • Identify who will be approving the messaging and the deliverables. On a separate line, include a list of people who will be informed of the project, but will not be a part of the approval process (for example, a marcom project might include PR types who could use the deliverable with the press...

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