Creating Competitive Edge In A Ever Changing World
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Title: Creating Competitive Edge In A Ever Changing World

Essay Details:

Subject: Technology
Author: Kenneth B
Date: October 7, 2012
Level: University
Grade: A
Length: 2 / 355

Essay text:

to increase its subscriber spending. Banks are now able to leverage on these features of the smartcard to have multiple applications residing on the smart card and localized storage of information to create customized offerings or personalized services for card holders. This allows Banks to create one-to-one marketing program, tracks consumer spending patterns more efficiently and offer cross-selling opportunities at the point- of-sale through the download of vouchers or promotions. At the same time, utilizing the ability to perform off-line transactions, Banks can be more business friendly to merchants by instituting variable floor limits so as reduce transaction time while managing credit and fraud risks, especially in fast-food outlets where quick service turn-over is of paramount importance...

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