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Title: Blair

Essay Details:

Subject: Technology
Author: Jean T
Date: March 21, 2016
Level: University
Grade: A
Length: 11 / 3044

Essay text:

Soon after this release, the home water filters were introduced at an extremely successful rate into many less developed countries (LDC’s). The low level of water quality in many LDC’s caused Blair to develop a water purifier to add to their line, which they named Delight. At this point in the case, Blair is “just dabbling” in the LDC market, not possessing a strong presence in any particular LDC. The company is investigating the possibility of entering into the Indian market for home purification devices. Initial research has produced favorable results, but final recommendations for market entry and entry strategies would need to take many factors into account...

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